What is Trash?
98% of graphic design is trash. The other 2% is
sanctioned into designersheaven. Ever talked about trash with
your local trash collector? There is much more value in trash
than you ever imagined. Trash is our natural environment. Be
aware of that and once in a while: Go out and collect some trash!
Get rich by becoming inspired and humane!
Koch | The education of a Typographer
CASE 1: Most
sources for inspiration can be found on the street. Such sources
might seem a cliché and the dull stuff we know all-ready too
much. But such references can be used as the inspiration for a new assignment.
Of course, we and the public, have seen this before... but the
real strategy is to make the viewer look twice. When the viewer
suddenly understands that the known is turned into the unknown,
the target, the viewers perception mode is hit... by surprise.
2: This is
how The Rolling Stones use trash as inspiration. In this case, for
their album Some Girls. The imagery is mundane and refers to
yellowpage advertisement and other low budget and subcultural
Note: All The Albumcovers of the Rolling Stones are very carefully
produced, by the greatest graphic designers in this world.
posterdesign, by a very famous italian designer, (hmmm, what was his
name ...? I just forgot) is evidence to the idea that the art of collage can bring
several mainstream elements together to create a new vision on a
specific subject, and make us, again, be surprised and respond to
such strategy by experiencing a very, very, big smile on our faces!
Education of a Typographer
to Huub Koch's Essay on
Type in this Book
Go to The
Full List of Contributors to this Book
© 1956-2003 > Huub Koch <
All Rights Reserved | Linking
to this site is allowed.